ALL MARKETERS ARE LIARS
The Power of Telling Authentic Stories in a Low-Trust World
* Prices displayed are in Australian Dollars and, where applicable, GST inclusive
Description:
Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
Details:
- Publisher: PENGUIN USA
- Subject Development: Business
- Academic Level: General Adult
- Depth (m): 0.019
- Dewey: 658.8
- Height (m): 0.216
- Pages: 183
- Place Of Publication: United States
- Published Date: Thu 19 May 2005
- Weight (g): 318
- Width (m): 0.146
Availability
Estimated despatch 14-20 days after ordering.
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