NO LOGO

KLEIN, NAOMI

KLEIN, NAOMI / NO LOGO
Format: Book - Paperback
Released: Mon 12 Feb 2001
Catalogue Number: 9780006530404

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Description:
"'If the world really is just one big global village, then the logo is its common language understood by – if not accessible to – everyone. In No Logo, Klein undertakes an arduous journey to the centre of a post–national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient – a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument – the now uneasy struggle between corporate power and anti–corporate activism – via sweatshop labour, submerged identity and subversive action."

Details:

  • Height (m): 0.205
  • Weight (g): 370
  • Width (m): 0.151

Availability
Estimated despatch 14-20 days after ordering.


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