Selling the Great War

The Making of American Propaganda

Axelrod, Alan

Axelrod, Alan / Selling the Great War
Format: Book - Hardcover
Released: Tue 3 Mar 2009
Catalogue Number: 0007605753

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Description:
This is the riveting untold story of the first and only propaganda organization sanctioned by the US Government. Driven by the misinformation surrounding the US entry into Iraq, people are questioning more and more how the government and media 'sell' wars. This book offers a look at the origins of the government's relationship with the media and shows how Creel's committee was the main influence. It also shows how men like Bernays, famous propagandist and member of the Committee, cut their teeth selling WWI to the public, giving birth to modern public relations along the way. Axelrod has done very well for us with Patton and Bradley. He has been featured on MSNBC, CNN, CNNfn, CNBC, Fox Network affiliates in Philadelphia and Atlanta, and numerous radio news and talk programs, including NPR.He and his work have been featured in BusinessWeek , Fortune , Men's Health , Cosmopolitan , Inc. , Atlanta Business Chronicle , and many newspapers, including Atlanta Journal-Constitution and USA Today . In his classic style, Axelrod blends fascinating history with lessons in business, in this case PR and marketing. Selling the Great War is the story of maverick journalist George Creel and the epoch-making government agency he built and led using the emerging industries of mass advertising and public relations to convince isolationist America to join World War I.

Details:

  • Publisher: ST MARTINS PR
  • Subject Development: History
  • Geographic Designator: United States
  • Academic Level: General Adult
  • Depth (m): 0.025
  • Dewey: 324.2092
  • Height (m): 0.241
  • Pages: 244
  • Physical Format: Hardback
  • Place Of Publication: United States
  • Published Date: Tue 3 Mar 2009
  • Weight (g): 445
  • Width (m): 0.159

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