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SIMON & SCHUSTER
Results 1-20 of 5439 for SIMON & SCHUSTER
Publisher
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AAKER, DAVID A.
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BRAND PORTFOLIO STRATEGY
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AUD$51.72;
Book - Hardcover;
The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for...
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AAKER, DAVID A.
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BUILDING STRONG BRANDS
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AUD$55.17;
Book - Hardcover;
Advises corportations on the functions of brands, offers strategies for marketing them, and presents success stories from the marketplace
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AAKER, DAVID A.
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MANAGING BRAND EQUITY
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AUD$86.61;
Book - Hardcover;
Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly
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AAKER, DAVID A. / JOACHIMSTHALER, ERICH
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BRAND LEADERSHIP
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AUD$55.17;
Book - Hardcover;
An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.
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ABBOTT, MEGAN
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DIE A LITTLE
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AUD$43.11;
Book - Hardcover;
Suspicious of her new sister-in-law's inconsistent personal history, Lora King delves into the woman's possibly shady past while pursuing a questionable relationship of her own with a press agent who...
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ABBOTT, TONY
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STINKY BUSINESS (REPRINT)
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AUD$10.38;
Book - Paperback;
At their school's Career Day, Spencer and his friends are disappointed when their career evaluations saddle them with boring jobs, so they hatch a scheme to create some unusual and fun jobs instead.
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ABDUL-JABBAR, KAREEM
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ON THE SHOULDERS OF GIANTS
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AUD$48.28;
Book - Hardcover;
A personal account by the basketball star traces his childhood in Harlem and the influence of the Harlem Renaissance on black culture in the United States, featuring interviews with Magic Johnson,...
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ABELA, DEBORAH
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IN SEARCH OF THE TIME & SPACE MACHINE
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AUD$20.65;
Book - Hardcover;
An eleven-year-old, bored with her life, imagines a more exciting one as a secret agent, but when she spends the summer on her aunt's farm, her stories become reality as she stumbles onto a real spy...
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ABELA, DEBORAH
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MISSION (REPRINT)
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AUD$13.82;
Book - Paperback;
Spyforce agents Max and Linden have only a few hours to save the world's spy agencies, gathered together on a remote island for the secret Annual Spy Awards Night, from being destroyed by a volcanic...
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ABELA, DEBORAH
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SPY FORCE MISSION (REPRINT)
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AUD$13.82;
Book - Paperback;
An eleven-year-old, bored with her life, imagines a more exciting one as a secret agent, but when she spends the summer on her aunt's farm, her stories become reality as she stumbles onto a real spy...
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ABELA, DEBORAH
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SPY FORCE MISSION (REPRINT)
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AUD$13.82;
Book - Paperback;
When eleven-year-old Australians, Max and Linden become new card-carrying members of Spy Force, their first assignment is to go to London and foil Mr. Blue's latest scheme of using food to turn the...
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ABERCROMBIE, BARBARA
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CHARLIE ANDERSON (REPRINT)
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AUD$15.54;
Book - Paperback;
Elizabeth and Sarah enjoy the company of Charlie, a stray cat who has adopted them, but the girls are mystified by Charlie's disappearances each day until they discover the cat's secret
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ABERCROMBIE, BARBARA
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SHOW & TELL LION
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AUD$32.69;
Book - School & Library;
When Matthew has nothing for show-and-tell one day, he tells the class that he has a lion living at his house, but when his classmates want to come see it he must decide what to do.
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ACKERMAN, DIANE
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AN ALCHEMY OF MIND (REPRINT)
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AUD$29.34;
Book - Paperback;
The author of A Natural History of the Senses celebrates the fantasia of the human brain, lending a woman's perspective to neuroscience while reporting on the latest discoveries, the nature of...
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ACKERMAN, ROBERT J.
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SILENT SONS
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AUD$27.62;
Book - Paperback;
Draws on research and interviews to expose the self-destructive myth of the strong, silent male
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